Copywriting & Creative Direction

Creative Director – Content, WorldStrides

• Managed a team of copywriters to create on-brand content across all lines of business, delivering creative concepts and final deliverables for both print and digital
• Redefined the corporate verbal identity, updating brand guidelines for clarity and ease of implementation
• Developed messaging strategies for high-visibility initiatives, including our B Corp certification and an upcoming sub-brand integration
• Wrote copy for integrated campaigns comprised of web, email, social and print
• Worked with creative partners to deliver thoughtful, conceptual work
• Nurtured stakeholder relationships and worked collaboratively to align on strategy prior to creative development

September 2024-December 2025

Content Director, Amify

• Managed a team of on- and off-shore creatives – copywriters, designers and art directors – to develop thoughtful, effective product detail page content for e-Commerce, as well creative units for Amazon sponsored brand ads, DSP, Shopify and social
• Oversaw all creative deliverables for 40+ clients across industries such as food, supplements, personal care, beauty, apparel and accessories; notably: Goal Zero, Obagi Cosmeceuticals, Blenders Eyewear, Smith Optics, First Aid Beauty, Maty’s Healthy Products, Ruggable, Smartwool, Soylent & The Body Shop
• Supported business development initiatives through mockups and pitch presentations, personally helping to generate more than $3MM in revenue
• Served as the subject matter expert for all things related to Amazon content, both internally and externally
• Presented work to clients, speaking to the creative strategy and highlighting how the work navigates the nuances of the Amazon platform
• Established content strategy and processes to consistently deliver on client expectations at scale
• Managed the customer service discipline, including ensuring responses are within each brand’s established TOV & assist in resolving customer experience issues on behalf of our clients

March 2020-August 2024

Senior Copywriter, Barefoot Proximity

• Conceptualized and wrote copy from big idea through final execution
• Wrote copy for email, display, social and web
• Mentored junior copywriters, providing guidance on both craft and career
• Clients served include: Bumble Bee Foods, Cincinnati Children’s, ExxonMobil, Flying Pig Marathon, Illy, Procter & Gamble, SalonPro, Totes

Proofreader / Copy Editor, Barefoot Proximity

• Proofread materials for all clients prior to client review and production
• Maintained brand style guides and ensured consistency across pieces
• Edited long- and short-form materials for clarity, consistency and grammar

July 2014 – March 2020

Communications Manager, Dotloop

• Managed all communications, including email marketing and website copy
• Ensured consistency in messaging across the company
• Collaborated with product, account, support and sales teams to deliver necessary communications

July 2012 – August 2013

Copywriter / Proofreader, Gannett

• Wrote and proofread direct response copy for 81 community press sites, including display, print & email
• Edited for consistency in messaging across platforms and campaigns
• Functioned as a go-to resource and authority for grammar and syntax questions

August 2011 – July 2012

Education

Bachelor of Arts, Public Relations – Ball State University

• Graduated cum laude with minors in Spanish & Sociology | 3.613 GPA
• Presidential Scholar, Deans List Recipient