When it comes to solving complex problems, copywriting is just one tool in my toolbox. I think critically and holistically, approaching every situation through a lens of honesty and authenticity because I believe knowing where you stand is the first step to getting where you want to be.
You can get a glimpse of how I’ve done this for others by exploring the work below or, better yet, contact me to see how I can do it for you.
My work
Blenders came to us looking for a strategic partner who could get them live on Amazon in time to take advantage of their prime selling season – which was set to peak less than 3 months from signature. See how we went from kickoff to live in 24 business days.
MobyFox creates Apple Watch bands that feature characters and insignia from some of the world’s most popular franchises. See how we won over the cult-like fandoms of their featured collections with a sustainable framework for success.
We created a new race day experience for the 20th running of the Flying Pig Marathon to bring this world-renowned race a breath of new life. See how we created a campaign to promote the experience (with personality) across display, print & radio.
Totes was coming out with a new umbrella, and needed to promote it. Embracing the quirky equity of previously created videos, we created additional spots to highlight the inside-out-ness of their new umbrella, the InBrella.
Messaging Strategy
More than just a pretty badge, B Corp Certification can be a major market differentiator. To make the most of this achievement, I created a messaging strategy to guide how to best highlight this honor across web, print, and face-to-face conversation.
Social and Beyond
If you’re going to ask your audience for something, you need to make them feel like their POV matters. This campaign embraced the “everything is content” mindset of our Gen Z travelers, betting on the idea that sometimes, brand guidelines are meant to be … bent.
Email
The best brand emails don’t just surprise and delight – they resonate with the reader at a deeply human level. And if you’re a new mom, feeling a little less alone during those 2 a.m. feeds can make all the difference in the world.
Long-form / Editorial
Listings at the top of the market require more than simply posting to the MLS. Best Fine Homes Magazine is published by Comey & Shepherd Realtors and features articles designed to give prospective buyers an inside look at these luxurious homes.
Let’s make something together
(859) 462-5293 | allyson.covington@gmail.com
Copywriting & Creative Direction 