Copywriting & Creative Direction

MobyFox creates Apple Watch bands that feature characters and insignia from some of the world’s most popular franchises, like Star Wars, Harry Potter, DC Comics, Stranger Things, PowerPuff Girls, Hello Kitty and more.

To win over the cult-like fandoms of their featured collections, they would need to speak on their level – but we needed a sustainable framework that would work for launch and beyond on Amazon.

My role: Wrote product copy that makes die-hard fans believe in the brand. Using the scalable framework I created, this ongoing project grew to include hundreds of products across 20+ franchises.