Energy Broadcast System

Case Study: Flying Pig Marathon

2018 marked the 20th running of the Flying Pig Marathon, and we were there to help them celebrate in a big way.

We created a new race day experience called the Energy Broadcast System, which included an app that could help track runners in real-time and give them a boost just when they needed it the most. To promote this experience, we created emails, a landing page, digital radio and display ads, as well as print placements and posters for the expo.

My role: I wrote the copy for the app screens and runner alerts, the landing page, posters, digital display and digital radio script.

Media
App, display, print, radio, social

Timeline
3 months

Recognition
Gold & Silver Addy

Gold, Silver & Runner-up Echo

Role
Copywriter

Date Completed
May 2018

My favorite campaign piece was this 30 second Pandora Radio Ad. I wrote the script, tying in the concept of knowing runner names with the history of marathons, all in a fun & personality-filled way.

Print flyers inserted into running packets & posted around the Expo