Copywriting & Creative Direction

Totes was coming out with a new umbrella, and needed to promote it. Embracing the offbeat equity of previous videos, we created an additional spot that highlighted the inside-out-ness of their new umbrella, the InBrella.

My role: I helped concept the spot and wrote the script, and helped storyboard and concept social shorts. I was also on location for filming, along with my art director & creative director, to provide direction.