Copywriting & Creative Direction

Each year, WorldStrides Canada hosts a photo and video contest to collect UGC from students on their tours. But where our marketing traditionally targets teachers, this campaign needed to inspire student action – meaning we had to show up in a way that would capture their attention.

My role: I developed the concept in collaboration with our CD, Design, and wrote copy for all of the deliverables, including multiple blogs, emails, social, web, and bus signage.