Copywriting & Creative Direction

Blenders is a digitally native brand with a strong DTC presence, but had never before sold on Amazon.

Search demand demonstrated a clear opportunity on the platform, and they came to us looking for a strategic partner who could get them live in time to take advantage of their prime selling season – which was set to peak less than 3 months from signature.

My role: Work cross-functionally to identify how to quickly and effectively launch the Blenders brand on Amazon. For content, we focused on universal A+ content, product-specific copy and a balance of product and lifestyle imagery to get 30 listings live within 30 days.